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On 2 December 2014, NPG announced that it would make content from all of Nature's journals available online for free. However, articles are presented using the digital rights management system ReadCube (which is funded by the Macmillan subsidiary Digital Science), which only provides "read-only" access, and does not allow readers to download, copy, print, or otherwise distribute the content. Additionally, links to these articles can only be generated by Nature subscribers and a group of selected media outlets but the links can be publicly distributed through online articles and social networks afterwards. Providers can also provide annotations on the linked articles. The move was designed to counter the trend of "dark sharing", while leveraging ReadCube to provide analytics. While considering it a compromise between fully restricted access, critics do not consider this to be a true open access scheme due to its restrictions on use and distribution.